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• New Year Resolution: Take Internet Marketing Off Your To-Do List
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• Understanding The Costs of Professional SEO
  The adage, "You get what you pay for", is just as true when it comes to SEO services as it is when it is applied to anything else. SEO experts are website marketing professionals, and professionals are, as a rule, paid well for their services. It is possible, of course, to find excellent SEO professionals who charge less than ... Read More
• The Cost of Mismanaging SEO
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• The 10 Pillars of Online Reputation Management
  The rise of social media has created a whole new world for internet marketing, but it has also created a potential nightmare for companies who encounter less-than-optimal public relations situations. Disgruntled customers can share their bad experiences within minutes, and crises that put large number of people at risk can spell doom and gloom for businesses that don’t have an online reputation management plan.... Read More
• SEO: Do You Need a Consultant or a Full Service Professional?
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• PPC and SEO: Together at Last!
  The argument between organic SEO supporters and PPC supporters about which is the most effective internet marketing strategy is as old as SEO and PPC themselves. If you’ve found yourself in the throes of deciding which strategy to use, review the following list of pros and cons and brace yourself for the surprise ending! ... Read More
• Increase your ROI and Conversion Rate by Knowing Your Buyers
  It’s no secret that one of the most important things you can do for the success of your business' marketing is to track visitors to your website. There are lots of ways to go about tracking visitors, but you’ll find that investing in an up-to-date, state-of-the-art tracking system will pay for itself over and over again in increased conversions and sales.... Read More
• Hiring an SEO Company: 9 Questions to Ask
  You’re a business owner who understands the necessity of SEO to the success of your website marketing efforts. You’ve decided to hire a SEO professional or SEO company to do it on your behalf. Now, how do you find the lucky person who is going to take your business from good to great by getting you top search engine rankings? This can be tricky. There are plenty of people out there who claim to be SEO professionals, but ...... Read More
• Do-it-Yourself SEO: Yes or No?
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• 12 Ways to Make Sure You Hire the Right SEO Company
  If you’re a small business owner trying to take charge of your own SEO but not getting the results you want, it may be time to consider hiring a SEO services professional. Unfortunately, there are a lot of shady players out there and it’s not hard to get drawn in by someone who promises you the world but ends up delivering next to nothing.... Read More
• 5 Keys to Starting Your Search Engine Marketing Career
  Search engine marketing is becoming one of the most popular and interesting careers available. Business owners are finding it necessary to scrimp and save every penny due to the current economic downturn, making search engine marketing one of the most economical ways to generate traffic and sales. ... Read More