 SEO 1 Services believe in offering a quality PPC management service. The Qualified Google Advertising Professional logo tells you only qualified will be allowed to manage your advertising budget.
Why use a PPC management company?
There are several good reasons for using a professional PPC management company.
- Using qualified professionals to run your campaign should perform better, increase you ROI and deliver bang for you buck. The increased ROI from a well set up campaign should be more than the PPC management fees.
- Reduction in your costs. Managing a PPC properly takes time. Some campaigns need monitoring at least daily, and a PPC management company will be setup to do this.
- Up to date skill level. PPC providers are continually changing in a very dynamic manner, and so should the techniques used by you PPC management company.
- Useful management information. A good PPC manager will produce regular summary reports (not just standard campaign data), highlighting any major issues. These can often be used to improve other areas of Internet Marketing.
Why NOT to pay someone to manage your PPC campaign?
There are many reasons why you should not trust an unqualified person to run your Pay-Per-Click campaign. There are no guarantee that a non qualify PPC manager will use your budget in a responsible way and bad management will actual send your budget flying up in the air. Trying to save by making decisions solely based on management cost could cost you dearly instead focus on qualifications.
This is why Google setup the Google AdWords exam and Professional status and yahoo the ambassador program.
Pay Per Click Management Quality Control
At the end of 2004, Google AdWords launched a Google AdWords Professional exam. From 1st January 2005, SEO 1 Services adopted a policy of only using staff who have passed the Google AdWords Professional Exam to manage client PPC accounts.
E-commerce feeds
Putting Shopping Portals to Work for You
Shopping are an important source of traffic for e-commerce site. Some of the top shopping portals are:
- Google's shopping site: Froogle and Google Base Bulk Upload File
- Yahoo Shopping
- PriceGrabber
- PriceRunner
- Shopping.com
- ShopZilla
To include your products in these sites your must submit a product data feed file. The XML files, which must follow the portal's guidelines, are processed and your products start appearing in the portal listings. The shopping portals drive qualified customers directly to the corresponding products on your site.
Froogle Feed Solution
Froogle is a service from Google's shopping portal. Froogle's merchant program is free, all you need to do is submit your product data feed to them. One of the keys to success in getting visitors from Google is submitting the best product information to Froogle; quoting, the more information you provide, the more likely Froogle will send you qualified customers.
Our shopping feed solution provides a continuously updated bulk upload file of your products.
Request a free quote to evaluate your site.
Submit a Top Quality Data Feed
The quality and size of your shopping data feed file makes a big difference in the traffic from these shopping engines. The larger the list and quality of the product information, the higher the traffic and the conversion ratio on your site will be. Quality is defined by:
- Product Categories: Do you use the right Product Categories?
- Accuracy: Are all your links and product data feeding correctly
- Product Description: Do you include enough product description and detail?
- Product Identifiers: Are you including the Manufacturer's SKUs?
We have seen a 28% to 82% increase in traffic and sales simply by optimizing the quality of the product data feed in these three areas. Top quality feeds are hard to prepare and require monitoring and optimization for best results. |
