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Link Building – Link Exchange – Link Popularity

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WHITE HAT VS. BLACK HAT TECHNIQUES?

Black hat techniques are those used a certain number of SEO “experts” that are nothing but a series of unethical techniques designed to deceive Search Engines and viewers to boost ranking. Theses techniques are considered by all the major Search Engines as SPAM and they will get your website banned.

We aggressively optimize content for your targeted audience in a risk free and search engine friendly manner, but never engage in black hat techniques.

WHAT IS LINK BUILDING – LINK EXCHANGE – LINK POPULARITY?

Link popularity is a measure that Search engine that search engines use to determine how popular and relevant your site is. Link popularity used to be a quantitative measure only concerned with the number of inbound links. However with spammers’ efforts to skew the fairness of the internet, Search Engine Algorithm gives more weight to the qualitative aspect of the incoming links. Google, for instance, will reward a site with higher ranking when the mentioned website draws quality inbound links that are relevant to its theme. Thus a website with quality incoming links will rank better then a competitor with many more irrelevant and poor quality inbound links.

LINK BAITING:

Providing something of interest in your website will create and induce a number of inbound links with out having to actively solicit them. For instance, If you operate a site targeting potential home buyers or mortgage seekers, You may consider adding a free mortgage calculator or even offer the html code for another website to offer the freebie in exchange for a footer link. Providing freebies not only will pay off in leads, quality links, but positions you and your website as an authority and expert in the field.

DIRECTORIES:

Directory linking is not to be confused with those internet offers “to submit to 10,000 directories for $49.99”. Those offers are a complete waist of time and not only don’t bring any results but may backfire and raise spam flags

TEXT LINK ADS

With increased awareness of issues like relevance and off the page factors text links have become a great way of boosting your site’s relevance and thus search engine placement the ways traditional graphical banner ads can not.

ARTICLE SUBMISSIONS:

A well written article, meaning with both interesting content and Search engine optimized is an excellent way of promoting your site. Our copyright service insures that the article has a compelling and relevant content which means that an inbound link from an authority source positions your site as a reference at the same time positions you as an expert in the field.

PRESS RELEASES:

Press releases are a powerful tool to tell the world your news, about your products, marketing alliances, products features or new business ideas.

Our large network affiliates includes: traditional print, audio visual media and newest technologies to ensure your press release reaches the widest audience possible.

A press release specialist will target the right geographical audience, in any country or region in the US. Plus your press release will be delivered to the industries you are targeting giving you more tremendous exposure.

Search Engine Optimized press releases. Your search engine optimized press release not only will give you exposure but will also be optimized so that when they are posted online will bring you valuable traffic that will help boost your online ranking and visibility as a whole.

Checkout our “guaranteed feature” press release:
Our relationship to different distribution channels allows give your press release a maximum exposure unmatched by other services. This press release has the maximum SEO impact with anchor text linking, RSS feeds, presence in blogs, listed under Technorati blog sites and keyword analysis.

This service also allows you to reach an even wider industry audience.
We Guarantee feature on Yahoo! News or your press release is free!

Summary: Every website’s approach is different in the sense that we never approach Search Engine Marketing in a “one method fits all”. Our approach to link building will include to a different degree a mix of Press releases, article writing, link exchange programs, text links, directory links, or paid text links.