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Small Business SEO: Can You Really Afford it?
Let’s face it, when you look at it on paper, SEO is an expensive endeavor. Whether you do it yourself, use the services of a marketing consultant, or hire someone else to do it for you, the cost can be overwhelming. In fact, some SEO experts charge as much as $500-$1000 per hour. It is such an involved process that the price tag is understandably pretty significant.... Read More -
New Year Resolution: Take Internet Marketing Off Your To-Do List
If you’re like other internet marketers, you’re using this first quarter of the new year to take a little breather after the chaos of the fourth quarter. And while you’re regrouping, you may be determining how to prioritize your current tasks. Here are the top ten things you should be doing now for your website marketing. ... Read More -
Understanding The Costs of Professional SEO
The adage, "You get what you pay for", is just as true when it comes to SEO services as it is when it is applied to anything else. SEO experts are website marketing professionals, and professionals are, as a rule, paid well for their services. It is possible, of course, to find excellent SEO professionals who charge less than ... Read More -
The Cost of Mismanaging SEO
One of the most difficult decisions to make as a business owner is whether or not to outsource SEO or to handle website marketing from the inside. The logic behind doing in-house SEO is that it will save the company a significant amount of money since outsourcing SEO can be an expensive endeavor. Many companies... ... Read More -
The 10 Pillars of Online Reputation Management
The rise of social media has created a whole new world for internet marketing, but it has also created a potential nightmare for companies who encounter less-than-optimal public relations situations. Disgruntled customers can share their bad experiences within minutes, and crises that put large number of people at risk can spell doom and gloom for businesses that don’t have an online reputation management plan.... Read More -
SEO: Do You Need a Consultant or a Full Service Professional?
If you’re a business owner, then you no doubt understand the importance of SEOto the success of your business. But you may question whether you simply need to consult with a SEO services professional occasionally or whether you need to turn over the entirety of your SEO to an expert. The answer to the question depends on several factors, including the size of your company, the importance of website marketing to your overall business strategy, and your budget.... Read More -
PPC and SEO: Together at Last!
The argument between organic SEO supporters and PPC supporters about which is the most effective internet marketing strategy is as old as SEO and PPC themselves. If you’ve found yourself in the throes of deciding which strategy to use, review the following list of pros and cons and brace yourself for the surprise ending! ... Read More -
Increase your ROI and Conversion Rate by Knowing Your Buyers
It’s no secret that one of the most important things you can do for the success of your business' marketing is to track visitors to your website. There are lots of ways to go about tracking visitors, but you’ll find that investing in an up-to-date, state-of-the-art tracking system will pay for itself over and over again in increased conversions and sales.... Read More -
Hiring an SEO Company: 9 Questions to Ask
You’re a business owner who understands the necessity of SEO to the success of your website marketing efforts. You’ve decided to hire a SEO professional or SEO company to do it on your behalf. Now, how do you find the lucky person who is going to take your business from good to great by getting you top search engine rankings? This can be tricky. There are plenty of people out there who claim to be SEO professionals, but ...... Read More -
Do-it-Yourself SEO: Yes or No?
Most businesses don't need to be convinced that SEO is one of the primary ways to ensure a successful business presence on the internet. Given current economic conditions, SEO is one of the most cost-effective ways to do marketing for both large and small businesses. The challenge facing many busi... Read More -
12 Ways to Make Sure You Hire the Right SEO Company
If you’re a small business owner trying to take charge of your own SEO but not getting the results you want, it may be time to consider hiring a SEO services professional. Unfortunately, there are a lot of shady players out there and it’s not hard to get drawn in by someone who promises you the world but ends up delivering next to nothing.... Read More -
5 Keys to Starting Your Search Engine Marketing Career
Search engine marketing is becoming one of the most popular and interesting careers available. Business owners are finding it necessary to scrimp and save every penny due to the current economic downturn, making search engine marketing one of the most economical ways to generate traffic and sales. ... Read More