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Cost and Benefits
Is online Presence necessary for my business?
Online presence is a must for any business. By 2010 there will be 1.8 billion users on the internet according to Computer Industry Almanac. 298 million of which are located in the US. most of which rely on the internet to find a doctor, a Chinese restaurant, a clothing store, and landscaping company or any other business you may think of.
Questions? Call us at: (888) 751-1114 or request your free quote today!
What comes first a site or and SEO strategy?
Unequivocally, SEO comes first just like a business plan should come before opening your doors to the public. An SEO/SEM strategy comes first before the web design stage since you need to clearly need to define your audience as well as ways to reach them before you design the tool (your site) to reach them.
Keep in mind that most web designer as skilled as they may be are either oblivious to SEO or simply have no clue about the concept which can cost you dearly if your site is search engine unfriendly and therefore invisible.
I have a website with no traffic can I salvage it or should I scrap it?
In most cases websites can be redesigned to achieve the desired outcome while in other cases it is a more cost effective to just start over, specially, if your website is outdated design and structure wise.
How do I reach my online audience?
So with different industries, different goals, with different habits and different behavioral patterns how do you make sure that the message gets to your message gets to your audience? It is no secret that there are million of website owners with a state of the art site that no one sees.
How do we make your site work for you?
Our team of web designers are SEO trained not only we build custom website but always offer at least an SEO friendly package to make your website reach you target audience and increase your bottom line. We have helped businesses from all industries consulting firms, to interior designers, online store to landscaping and pool cleaning services reach their objectives.
What should be my online budget?
A website is an efficient way and extremely cost effective way to reach new customers where only fortune 500 companies where able to compete. Many business owners fail to realize that a website can be an income generating profit center. Therefore have absolutely no benchmark for what the value of a site should be. With that approach some are tempted to go with a cookie cut solution from certain companies out there that will deliver a $699.00 website that just resembles another 20 000.00 other sites with no purpose of existing. A website needs to have both visual appeal and structure and custom design that targets your audience. Therefore depending on your business model and that custom design required to generate traffic our team of experts will tailor a winning strategy and a budget that makes financial sense.
Several ways to assess value the cost effectiveness of an online presence and/or SEO Strategy:
- How long would it take me to pay off my investment? For instance should a real estate agent invest X amount of dollars in an optimized online presence if it takes him/her 3 closings to pay off the cost of the site? The answer is ABSOLUTELY. Compared to traditional methods of advertising, the cost ends up looking ridiculously low over a certain period of time.
- If your website only gets hits through PPC campaigns and as soon as the advertising funds are depleted the phone stops ringing, certainly an SEO friendly website will reduce your budget in ways that in the long run, your need for advertising will be minimal if not null. If you spend X amount of dollars a month for X amount of traffic it will make complete sense to reach or exceed the amount of traffic organically without the need for advertising. This formula holds true as long as the cost of the SEO can be paid off with a added benefits and savings and within a reasonable amount of time.
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