The adage, “You get what you pay for,” is just as true when it comes to SEO as it is when it is applied to anything else. SEO experts are professionals, and professionals are, as a rule, paid well for their services. It is possible, of course, to find excellent SEO professionals who charge less than the going rate for their services, but hiring a low-cost SEO professional is definitely risky. And it is generally difficult to estimate just how much SEO will cost because the range of services and prices is so great. But you can likely count on SEO professionals charging a package rate or hourly rate. Here are the differences.

Cookie Cut SEO Solutions: Some SEO professionals offer a range of packages at set costs, and those costs are generally based on an estimated number of hours. The challenge behind hiring a professional who offers  cookie cut packages is that your needs may not fall into the set of services included in that package. Before hiring an SEO professional who charges per package, find out what provisions he has for services that fall outside of those included in the package. 

Hourly Rates: Hourly rates can vary as much as package rates can, but using a professional who charges by the hour is a little bit riskier. Will the professional be available when you need him or her or will he or she be working on someone else’s project during your darkest and most desperate hour? Using a professional who charges by the hour offers more flexibility than using one who charges by the package. You are more likely to be able to pick and choose the services you need, and that can be a great advantage in some cases.

Hybrid Customized SEO Packages: SEO 1 Services outlook on pricing on search engine optimization services is clear: Customized SEO is the right approach to succesful SEO! Hourly SEO will be very costly, and we are not fan the "one size fits all package" approach. Every business, industry, internet marketing strategy is unique and therefore requires a customized SEO solution. This personalized approach, by definition, covers most of the clients needs and restrict the need for hourly consulting time only to specific projects like copywrite or staff training.

Regardless of whether you choose a package deal or an hourly rate, there are some aspects of SEO that you will be charged for, and some that you won’t. Here are the aspects of SEO for which you should expect to be charged. 

·          Market research. In order to do his job, the SEO professional must be familiar with the industry and the target audience.

·          Copy Writing. Writing the text for your website is daunting task, but it can make or break the success of your business.

·          Tracking and Analysis. It really doesn’t matter what your SEO professional does if she can’t determine its effectiveness and can’t make changes based on objective results. Tracking and analysis are a crucial part of SEO evaluation and success.

·          On-site optimization. These are changes that the SEO professional will make directly to your site in order to increase your search engine ranking.

·          Off-site optimization. This includes link-building as well as submitting your site to search engines and directories.

You may also find that you have to pay for consultative services via email and phone, training, and report preparation. But by no means should you ever pay for automated submissions to directories or reports generated by SEO software. You should also steer clear of any SEO professional who wants to charge for regular optimization of your website. On-site optimization should be a one-time endeavor except for optimizing new pages that are created later or making necessary changes to current pages that will improve your return on investment.   

In sum, there is really no way to estimate how much SEO will cost without first talking to a professional yourself. But before you do so, determine whether a cookie cut package,  hourly rate, or the preferable customized approach that will best serve your needs, and be prepared to intelligently discuss what is and isn’t included in the price you plan to pay. You’ll be glad you did!

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